Koékip: community management, visuals and video for an app
The app that brings Réunion's athletes together: social media taken over end to end, turned into a download channel.
- SECTOR
- Start-ups
- COUNTRIES
- Réunion
- DURATION
- Monthly subscription
The starting point
Koékip is the Réunion app that brings athletes together to train side by side. The team, focused on building the app, had no time to run its social accounts. The result was a quiet presence, when the whole point was to get known and make people want to download the app.
The solution
Content rooted in the island's sporting life — running, cycling, team sports, sessions between friends. Visuals in the brand's colours, carousels explaining the app, tips for keen athletes and lively reels, each one carrying a clear call to download Koékip. Run end to end: strategy, production and scheduling handled by our team, with quick sign-off on Koékip's side.
The results
- 01A team back on its product, losing no time to social media
- 02A strong, recognisable identity — a lively app firmly rooted in Réunion
- 03Social accounts turned into a real acquisition channel: a growing community, and more visits to the stores
